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ROI Calculator

Is this purchase, hire, or investment worth it? Calculate your return on investment in seconds.

ROI calculator inputs

Total upfront or ongoing cost of the investment

Revenue increase or cost savings this investment generates

How to Calculate ROI

ROI (Return on Investment) = (Net Return / Total Investment) × 100. Net return is the revenue or savings generated minus the cost of the investment. A positive ROI means the investment is profitable. A negative ROI means it costs more than it generates.

What Is a Good ROI for a Small Business?

A good ROI depends on the type of investment and your industry. As a general rule, any investment with a positive ROI is better than doing nothing. Marketing investments typically target 3–5x return (200–400% ROI). Equipment purchases often target payback within 18–24 months.